Venn’s community management system is a turnkey application that allows any organization to quickly build a community around their brand, creating a dynamic relationship with their customers. Venn offers an innovative alternative to today’s social networks – one that combines your existing sites’ strengths with all the vital components of successful communities – Subtlety, Tools and Rewards. Now discover Venn’s three marquis features.
Technology does not assume subtlety, but people do. If a brand’s online community could mimic the human experience, would it enable a whole new level of consumer interaction? Yes, it would. Subtlety encourages stronger relationships among community members and brands. And, most importantly, it creates a brand-to-consumer relationship previously unknown.
A community’s tools enable the
user experience. They attract and maintain
memberships by keeping things interesting.
Now, with Venn’s next generation
of online communities, brands
can offer the ultimate user experience – one
place with the tools to meet all their
needs.
Nothing in life is free, especially
your community members’ time.
With Venn Community marketers can offer
incentives for increased member participation
while getting immediate access to demographic
data in the form of user activities,
interests and overall lifestyles. Increases
in return activity and participation
are a direct result of consumers who
have been rewarded -- and know there
is more to come!
Consumer Empowerment – Offering a free, user-friendly space where members can create, communicate and collaborate creates greater opportunity for meaningful interaction. Brands will enable their consumers to act upon their passions.
Bring Consumers Closer to Your Brand – Venn Community presents new opportunities for subtle types of marketing, like reward plans and promotions tailored to a user’s lifestyles. Venn’s community management software takes brand-consumer relationships to a whole new level.
Interests Engines
Today’s social networking space is full of large ineffective places or small spaces with a one-track mind. But consumers’ interests change, and Venn believes communities should have the ability to change with them. So Venn developed a way for brands to remain aligned with the interests of their consumers. A sliding, client-customized toolbar that enables members to rate their interests - priceless insights created in an unobtrusive manner. And when consumers receive tailored information based on their interests,stronger bonds to the brand are built.
Invitations
Simply put, a person will always be more receptive to a personalized message from a friend as opposed to a standardized email from a brand. Venn community provides multiple opportunities for members to create and send custom invites to friends and acquaintances.
Everyman Compatible
The environment experience plays a role in the subtlety piece of this application. Environment must be well thought out and a pleasure to experience. For example, PC users will say Macs provide a more pleasurable experience than PC’s. This experience is hard to define, and in the case of social networks, it is often never addressed. The big question remains, “Will the user know just what to do when they arrive and experience your community.” They better or you will lose them. That is why Venn has gone to great lengths to ensure that our clients’ communities will always be Everyman Compatible.
Making all community participants responsible for their own content enables a more positive and constructive atmosphere for all. It creates ownership for comments, blogs, etc. which helps dissuade bad behavior. When a member posts a blog - good or bad - it is automatically posted to their own community generated site. A number of negative blogs would quickly flag someone. Imagine a technological guilt trip. If that isn’t enough to dissuade bad behavior then there is a publishing protocol that can be put into action at the discretion of the brand.
A single interface, which always keeps context to the subject, does not happen often in the world of technology. Thanks to the technical combination of PHP and Ajax, Venn Community allows a onestop shop for taking action in a community site. No more hunting for the right button to do the right thing, Venn communities provide a single interface.
Rewards attract users and entice them to register as members. Once they are members, a well-planned rewards program encourages them to become further involved in the online community, raising traffic levels and usage duration.
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